For anyone who has never tried Cougar Gold, seriously get over the WSU thing and get a can of the stuff. "Gold" is a good way to describe this awesome aged cheddar. The cheddar has a crystalized layer of goodness on the outside that comes with every bite. I think the cheddar is best enjoyed with crackers and it also makes a great present, just make sure you're there when they open up the can.
Emi's parents bought a few cans of Cougar Gold from Costco which supposedly has the best prices, since it can run upwards of $40 a can.